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Instacart will test ads on its Caper smart shopping carts at Bristol Farms grocery stores in Southern California, it said on Monday. This story is available exclusively to Business Insider subscribers. AdvertisementInstacart plans to have "thousands" of the Caper carts in stores by the end of 2024, Instacart CEO Fidji Simo told Bloomberg on Monday. Caper carts are just one example of the boom in what those in the industry call "retail media." AdvertisementMost retailers' ad sales are a fraction of Amazon's, which has been building its ad business for longer.
Persons: , General Mills, That's, Fidji Simo, they're, Simo Organizations: Service, Bristol Farms, Kroger, Schnucks, Business, Del, Del Monte Foods, Bloomberg, Retailers, Walmart, Amazon, Intelligence Locations: Southern California, Del Monte
The urban farm supplies Walmart and Whole Foods with leafy greens. The urban farm run by the Bay Area agricultural-tech startup Plenty is designed to grow up to 4.5 million pounds of leafy greens annually. Plenty launched the large-scale indoor farm in May, producing leafy greens that can go from harvest to store in 24 hours. Over my two-decade career as a food journalist, I've visited farms and processing plants that supply leafy greens for top fast-food chains such as McDonald's. Plenty, on the other hand, grows, harvests, and packages four types of leafy greens in a single facility.
Persons: , I've Organizations: Walmart, Service, Foods, Bristol Farms Locations: Compton , California, Bay, California, Plenty, America
One analyst described the goal as being a "one-stop shop" for grocery technology. Instacart is getting ready to go public, making new sources of revenue more important than ever for the grocery delivery startup. On Monday, the company rolled out an upgraded version of its smart shopping carts, Caper Cart. InstacartSubscriptionsNow called Instacart+, Instacart's subscription service costs about $10 per month or $99 per year. The startup makes checkout technology for both online and in-store use, including a smart shopping cart with scanning technology.
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